How AWS and SAP combine generative AI — Amazon Bedrock with the SAP Generative AI Hub — to automate workflows and turn data into actionable insight without disrupting the clean core.
At the AWS Summit, one of the most exciting highlights was discovering how AWS and SAP are using generative AI to transform business processes. The combination of AWS's powerful tools and SAP's robust platforms opens up incredible possibilities to automate tasks, generate insights and enhance operational efficiency.
Generative BI: redefining business intelligence
Generative BI lets AI go beyond generating reports to actually driving intelligent decision-making. With Amazon Q, a generative-AI assistant, AWS makes it easier to build smarter BI tools that provide real-time insights and recommendations. Instead of spending hours on manual report generation or trend analysis, businesses can automate those processes and get instant answers via natural-language queries or predictive analytics.
Amazon Bedrock: the core of AWS's generative AI
Amazon Bedrock is a fully managed service providing access to foundation models from leading AI companies like Anthropic, Cohere and Amazon Titan. Its real value lies in customisation — you can fine-tune models with your own datasets so the output is highly relevant. For example, automating Order to Cash, you can fine-tune models to recognise your specific workflows and terminology.
Generative AI for SAP
The integration of Amazon Bedrock with SAP's ecosystem is where the magic happens. Through the Generative AI Hub in SAP AI Core, businesses access pre-trained foundation models ready for deployment — building AI-powered extensions that integrate seamlessly with systems like SAP S/4HANA. Crucially, these solutions maintain SAP's clean-core model, so you innovate without disrupting your existing setup.
Transforming payables with intelligent document processing
A great use case: AWS Bedrock transforms payables through Intelligent Document Processing — taking invoice images and extracting structured data (columns, amounts, dates) into JSON. The extracted data can feed a knowledge graph, and generative AI can then deliver context-aware answers in real time, improving decision-making and streamlining processes.
Security and privacy
As with any AI solution, security and privacy are critical. Amazon Bedrock adheres to rigorous standards such as SOC and ISO certifications, with built-in data encryption. SAP's integration with HANA Cloud adds another layer of security, letting businesses safely use their data to fine-tune models while adhering to privacy regulations.
Conclusion
Generative AI is poised to become a cornerstone of modern business operations, and the AWS–SAP collaboration is pushing this forward. With tools like Amazon Bedrock and SAP BTP, businesses can unlock new opportunities for growth, efficiency and smarter decision-making — and with Amazon Q and other AWS tools, it's easier than ever to get started without deep AI expertise.
