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Notium

SAP Solutions for Media & Sports

Harness real-time insights to optimise content distribution, monetise assets, and elevate fan engagement with SAP Analytics designed specifically for media and sports organisations.

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Media & Sports

Media and sports organisations operate in a dynamic, audience-driven landscape characterised by shifting consumer preferences and fierce competition. Notium empowers industry leaders to integrate audience, financial, and operational data using SAP Analytics enabling smarter content strategies, optimised sponsorship and advertising revenue, and enhanced fan experiences.

Key Challenges in Media & Sports Analytics

Audience Fragmentation

Reaching and engaging diverse audiences across multiple channels and devices.

Monetisation Complexity

Maximising revenue streams from advertising, sponsorships, and subscriptions in an evolving digital ecosystem.

Content Performance Measurement

Tracking real-time consumption and engagement metrics to inform content and marketing strategies.

Operational Cost Control

Managing production, broadcasting, and event costs efficiently to protect margins.

Contact our media & sports experts

Suat Ozdemir
Associate partner
PHONE
+44 121 387 7695
Email Us

End-to-End SAP Solutions Tailored for Media & Sports

Our SAP Analytics platform for media and sports addresses the sector’s most pressing challenges delivering data-driven decision-making for audience insights, revenue optimisation, and operational efficiency.

Revenue & Financial Planning

Align budgeting and revenue forecasts with dynamic content and event schedules to ensure financial agility and strategic growth.

Agile planning, budgeting, and analytics with interactive dashboards tailored for media and sports operations.

 

Consolidate financials across multiple channels, events, and subsidiaries for transparent, audit-ready reporting

Audience & Revenue Analytics

Track detailed monetisation metrics and audience engagement KPIs to inform content and commercial strategies.

Automate recognition and reporting of complex media contracts, rights, and sponsorship agreements.

Data Integration & Audience Insights

Unify data from broadcasting, digital platforms, and CRM systems to gain holistic insights into audience behaviour and operational performance.

Centralised data hub integrating operational, financial, and audience data for a single source of truth.

Advanced analytics for real-time content performance and fan engagement tracking.

 

Predictive Analytics

Forecast audience trends, optimise content delivery, and personalise fan experiences with advanced analytics.

Machine learning models to predict viewership spikes, content preferences, and engagement patterns.

Synchronise content production and distribution with audience demand forecasts for maximum impact.

Case Studies

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WHY NOTIUM?

Why choose Notium as your SAP partner in Media & Sports?

Notium combines media industry expertise with SAP technology to empower organisations to monetise content, engage audiences, and control costs.

Tailored SAP solutions for media rights, advertising, and subscription models

Integrated analytics for audience, revenue, and operational data

Pre-built dashboards for content performance and fan engagement

Support for compliance with complex ESG and sustainability requirements

Services

Notium Services for Media & Sports

Comprehensive SAP support for media and sports organisations looking to harness analytics for competitive advantage.

Project Implementation

Launch SAC, PaPM, Group Reporting, and Datasphere with accelerators built for media and sports ecosystems—from content production to ticketing and sponsorship.

Revenue

Leverage predictive analytics to track viewership trends, fan behaviour, and content monetisation across digital, OTT, and traditional platforms.

Multi-Entity Planning

Align financial planning with seasonal event calendars, fixture schedules, sponsorship campaigns, and team operations.

Change Management

Support editorial, commercial, and finance teams with SAP-centric upskilling programs and tailored enablement workshops.

Financial Consolidation

Accelerate multi-entity reporting and budget alignment with event calendars.

Training

Equip teams with SAP analytics capabilities through tailored workshops and coaching.

Frequently Asked Questions about SAP in Media & Sports

SAP enables granular profitability tracking by event, ticket type, content package, and audience segment via PaPM and SAC.

Yes. SAP MDG and Revenue Accounting streamline rights lifecycle management, royalty distribution, and contract compliance.

Absolutely. By integrating CRM and viewership data into SAC, you can analyse fan behaviour and optimise content or merchandise offers.

Yes. SAP Datasphere integrates siloed media tech stacks, enabling real-time reporting and strategic decisions across content and fan data.

Power your media and sports operations with data-driven insights.

Book Your SAP Analytics Consultation Today

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